February 2012
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SUPER BRAND BOWL
toth:
Madonna and Vogue Team Up
Although more than fifty brands released million-dollar ad campaigns between touchdowns at Super Bowl XLVI, this year’s “Brand Bowl” winner turned out to be Anna Wintour and Conde Nast. While most brands struggled to grab viewers’ attention in the allotted thirty-second commercial spots, Vogue magazine maximized its exposure to a new audience through Madonna’s...
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WatchThree Remarkable Women: Dolly Parton, Anna Wintour, and Meryl Streep
(via 60 Minutes)
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“What’s the job number again?”
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January 2012
57 posts
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“Do you have any Kombucha?”
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BRAND FANS
toth:
Turning “Likes” to Love
“What does having a large following of Facebook fans mean to brands?” This question is probably one of the most discussed topics since Facebook introduced brand pages and “likes.” According to Ad Age, the question can be answered simply: Facebook fans are 291% more likely to engage with brands than non-fans. They are significantly more likely to respond to...
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