February 2012
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CHIC TWEETS
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The Importance of Multiple Channels
“My customers are not on Twitter, so why do I have to open a Twitter account?” (1) The answer to this question is rooted in the question itself: while your current consumer might not be on Twitter, the audience that you have never reached out to is very active on Twitter.
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SUPER BRAND BOWL
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Madonna and Vogue Team Up
Although more than fifty brands released million-dollar ad campaigns between touchdowns at Super Bowl XLVI, this year’s “Brand Bowl” winner turned out to be Anna Wintour and Conde Nast. While most brands struggled to grab viewers’ attention in the allotted thirty-second commercial spots, Vogue magazine maximized its exposure to a new audience through Madonna’s...
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Three Remarkable Women: Dolly Parton, Anna Wintour, and Meryl Streep
(via 60 Minutes)
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“What’s the job number again?”
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