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BRAND FANS

toth:

Turning “Likes” to Love

“What does having a large following of Facebook fans mean to brands?” This question is probably one of the most discussed topics since Facebook introduced brand pages and “likes.” According to Ad Age, the question can be answered simply: Facebook fans are 291% more likely to engage with brands than non-fans. They are significantly more likely to respond to activities external to a Facebook fan page; installing apps, participating in contest submission and voting, and entering sweepstakes are just a handful of the activities that Facebook fans partake in.1

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Via BRANDGOOD
  1. meganmtrombino reblogged this from toth
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