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SUPER BRAND BOWL

toth:

Madonna and Vogue Team Up

Although more than fifty brands released million-dollar ad campaigns between touchdowns at Super Bowl XLVI, this year’s “Brand Bowl” winner turned out to be Anna Wintour and Conde Nast. While most brands struggled to grab viewers’ attention in the allotted thirty-second commercial spots, Vogue magazine maximized its exposure to a new audience through Madonna’s halftime performance.

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